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Marketing Communications Associate

Work closely with Group CMO and President of Extensis to focus on the execution of marketing strategy. Actively contribute to new & existing business growth and sales through day-to-day management of the lead generation program and the marketing communication calendar. Serve as a liaison with the sales department to effectively support and enhance a dual distribution model of direct sales and channel partner relationships.

  • Salary
    To Be Determined
  • Location
    Woodbridge, NJ
  • Time
    Full Time
  • Experience
    Not Required
  • Travel
    <10% Travel

About Extensis

The Extensis Group is the Northeast's leading Professional Employer Organization (PEO), providing human resource administration, cost-effective benefit programs, payroll and risk management services to Small and Medium sized businesses headquartered in the region.

Job Location

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Woodbridge, New Jersey United States
  • Details

  • Job Responsibilities

    • Execution
    • Manage and execute the marketing communications calendar.
    • Write & maintain content, update corporate website properties monthly.
    • Provide creative graphic design support for outbound campaigns, mostly email, and existing client communication.
    • Assist in development of lead generation for new business and set appropriate objectives, targets, and measures.
    • Contribute to the ongoing development and improvement of campaigns for SEM, SEO (keyword strategy, link building, developing blog and content, etc.), and minor web site maintenance.
    • Email marketing list selection and update inventory counts.
    • Analysis
    • Analyze ROI by capturing content marketing campaign performance metrics.
    • Monitor pipeline progression and conversion rates of prospects to clients.
    • Ensure proper ClientSpace record association with campaigns to allow precise ROI tracking from specific marketing tactics, activities, sponsorships and / or events.
    • Brand Management
    • Assist with the writing, delivery, and tracking of press releases and related media.
    • Monitor online blogs and social media to track communications related to our brand, and respond to posted comments.
    • Planning / Research
    • Participate in joint sales and marketing meetings.
    • Conduct industry and competitor research to refine marketing strategy.
  • Job Requirements

    • Education: Not Required
    • Employment: Not Applicable
    • Marketing Communications Experience
    • A minimum of 1 year of experience including internship(s) or in a professional marketing department, preferably within business-to-business marketing.
    • Social media awareness and tech savvy.
    • Experience in dual distribution sales model and marketing, developing or selling through channel partners especially in the NY & NJ Metropolitan area would be a plus.
    • Insurance Program Management or GA experience a plus.
    • Competencies
    • Exceptional written and verbal communication skills, good listener, with a documented ability to conduct or analyze research and synthesize ideas.
    • Effective time management, project management, organizational and leadership skills.
    • Solid business acumen, management and problem-solving skills.
    • Ability to develop strong relationships and work with senior-level executives.
    • Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint).
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